Written by Sunny Oputa Tuesday, 07 February 2012 22:56
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Yum Brand the operators of fast food such as Taco Bell, KFC and Pizza Hut plans to open up stores in seven African countries in 2012. Yum will be one of the major American fast food to pitch in many African countries. It is expected that some of the stores will be established in South Africa, Nigeria, Ghana, and Kenya. The establishment of stores in Africa is part of the brand’s globalization effort to boost sales and profit from outside America. The brand is picking up fine in France and Germany. According to Novak the CEO of Yum the brand’s sales in America was not promising in the year 2011, therefore making profit to plunge.
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